Art direction & product imagery

SLEEMON — Flow

A water-inspired visual world for the Flow mattress, from concept sketches and calm lifestyle imagery to close studies of the materials inside.

A SLEEMON mattress and sleeping model in a pale blue water landscape

Campaign imagery

Flow mattress hero poster with a sleeping model in a blue landscape

Diagram and close-ups of three mattress layers

Woman lying on a white mattress against a blue backdrop

Two lifestyle photographs showing the mattress on an adjustable base

Finished SLEEMON key visual above its concept sketch

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